David Garofalo is known these days as The Cigar Authority. His chain of cigar stores, Two Guys Smoke Shop, are internationally recognized as the highest volume, independently owned and operated brick and mortar retail cigar shops in the world.
"This book exceed my expectations it has exceptional points , ideas and tools to improve business and keep up with today’s market , at the time of this review am not even half way of the book and it already helped me understand and create new ways to improve my business ."
"Such a great book for retailers, but not just retailers... those in hospitality can learn a lot from this book too! It is all about maximizing your business by getting people in the door and aren't most brick & mortar businesses wrestling with that these days??
I remember in my college days taking an entrepreneurship class and this should have been one of the text books!"
"I’m just 40 pages into the book and had to stop to write a review. What a great book so far! The first few tips and I felt like I have already learned so much. I just started a small business in NH but also happen to work for a large retailer. Page 36 is probably one of the most important lessons and it applies to both business owners and employees. If someone is calling your business they want to spend money with you so answer your phone! It’s such an easy thing to do but yet every day there is some retailer large or small that neglect to answer or even bother to call you back.
Thanks for pointing this out Dave and I can’t wait to learn all that I can from a man who is very successful!"