By David Garofalo, author, entrepreneur, speaker

A book that you can read, understand, and put into action quickly! Designed for small business owners who want to draw customers into their store and keep them engaged.

David vs Goliath: Introduction

In this age of Amazon, Google, and online ordering, sometimes it’s hard to remember the days of brick and mortar stores, when you could walk into a physical store, and touch, see, and smell the food, clothes, and books. Brick and mortar (B&M) stores are those retail businesses that are located in an actual building (as opposed to an online retailer, or e-tailer, who rarely has a physical location for shoppers to visit).

Retailers today no longer have the biggest inventories, best selections or best prices. Brick & Mortar retailers don’t have the best hours of operation and cannot compete with the giant online retailers…or can they? Turns out, yes they can, but they need to change the game and play to the advantages and strengths they have to not just compete, but beat, the online giant. In David’s book, David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers, you will learn 100 proven promotions and lots of advice and wisdom to win.

Buy it right now. Just $9.99 on Kindle and $24.99 in paperback!



A book that you can read, understand, and put into action quickly! Learn unique strategies that have been proven successful in David’s businesses. Set yourself apart from your competition and take advantage of methods unavailable to the online giants. It’s an easy read and can be shared with everyone on your staff, written in David’s matter-of-fact conversational tone that tells you like it is.

Here are a few snippets you’ll find when you crack open this book. Learn how to:

  • Grab people’s attention with in-store promotions that really work, complete with plenty of examples.
  • Play off your core principles (honesty, loyalty, dependability, etc.)
  • Benefit from bits of Retail Wisdom that you can put into action TODAY, from Bag Stuffers to Deck of Card Raffles to Holiday Themed Giveaways.

Running a business, especially a brick and mortar store, isn’t easy. It’s tough enough competing with the online giants like Amazon. You need all the help you can get, and David is here to enlighten. Get customers in your store, engage them, and keep them coming back again and again. It’s not rocket science: there are proven methodologies that you can incorporate into your business model now that are guaranteed to work.

Remember, it’s a quick read, but the advice you take from it will last a lifetime.



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